Imagine this scenario: your video marketing campaign is well underway. The video is sleek, the editing is on point, and the campaign paints your practice exactly as intended. Success, right?

Perhaps, but appearances are only one piece of the puzzle.

At its core, the measurable success of your marketing campaign hinges on quantifiable metrics, and there are several ways to gauge the effectiveness of your video marketing campaign.

1. Play rate

In short, play rate is the percentage of website...

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