Diversify your advertising program for greater success


In my opinion, legal marketing experts have placed too much emphasis on securing a spot on the first page of Google search results. Although this is important, it shouldn’t be the ultimate goal of your advertising program. A successful advertising program should have different marketing channels designed to reach “active” and “passive” prospects. The demand for legal services is similar to the demand for healthcare. We usually see our doctor when we need to. Likewise, when a potential...

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