How to get the most out of your law firm marketing team

There are many ways to approach the execution of law firm marketing. Some lawyers take an ad hoc approach and do what I call, “throw darts blindfolded in the dark.” This is not an approach I recommend. Other law firms have in-house legal marketing professionals who oversee business development, marketing and public relations. Still others outsource legal marketing to an agency that understands the nuances of law firm marketing. No matter your firm’s approach, it is important to understand...

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