“If you’re not online, you don’t exist.” That statement is starting to gain momentum. The Internet is no longer confined to one demographic or one industry; it has infiltrated every aspect of our lives, and it is often the first place people go to learn about anything—including attorneys.

Lawyers who have a weak or non-existent online presence are at a significant disadvantage. Consumers search the web for information on attorneys, and the more positive content attorneys can push about...

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