At one point or another, attorneys will probably have to change page URLs, change domains, or move website content to a new site altogether. Redirection of URLs (or pointing one URL to another) is a common practice in SEO. It’s performed to preserve search rankings and to ensure that outside links pointing to an attorney’s website remain functional.

Until recently, redirects were not the healthiest thing for page rankings, but they are a necessary evil. Inevitably, page content, page URLs,...

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