As my clients and those who have listened to my presentations are well aware, I am an avid proponent of the use of demographics as an analytic tool by law firms.

I had the opportunity to expand on this stratagem in the most recent issue of Edge International Communique (EIC), in an article I entitled “Slicing and Dicing Survey Results with Demographics.”

By determining how responses to in-house surveys differ among various demographic groups – by gender or by age, for example – senior management is in a much better position to create appropriate strategies and action plans. In law-firm management, as elsewhere, one size does not fit all.

Each month, members of our global consultancy, Edge International,  publish items of interest to lawyers around the world on various aspects of law-firm strategy, marketing, technology, management, economics, human relations and a host of other topics. The Edge International Communique (EIC) site includes a sign-up page for those who are interested in subscribing to EIC, as well as a list of archived articles.

I welcome your feedback on this article or on any other issue related to the law, either in the comments section below, or or directly via email.