Why betting on your Brand is a safe bet

Last month, I had the pleasure of presenting at Lawyernomics 2017 in Las Vegas, a city where “betting” is a favorite but always risky, activity. My discussion, however, was not about betting the slots or roulette wheel, it was about betting on your brand – a bet that requires minimum risk and always results in a win.

Once you have perfected your excellent lawyering skills and are thinking about how to market yourself and your practice, branding is a term that often comes to mind.  I...

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