How to attract your ideal clients on Facebook: Creating ads and analyzing results

With organic reach for business pages rapidly decreasing (down from 16% in 2012 to 2.27% in 2016), Facebook ads have quickly become an effective way to spread your law firm’s message and reach new prospects.

Last week we talked about “How to attract your ideal clients on Facebook using buyer personas and custom audiences.” After defining your ideal persona(s) and determining the best custom audience(s) to reach them, it’s time to create your ads and analyze the results.


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