The baseball great Yogi Berra once said, “If you don’t know where you’re going, you’ll end up someplace else.” Attorneys without an SEO strategy typically end up going nowhere in terms of their search marketing efforts. Optimizing a website for search has many variables based on a lawyer’s website and competition in his or her practice area. A clear roadmap on how, what, and when to make optimization changes will help attorneys maximize their time and budget for an SEO campaign.

SEO...

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