The importance of using a CRM system for legal marketing


My colleagues at Furia Rubel Communications and I are often hired by law firms to conduct communication assessments that provide strategic marketing plans. One thing we often learn during the assessment is that many firms are not using a Contact Relationship Management system, or CRM, (also referred to as Customer Relationship Management and Client Relationship Management) to manage attorney contacts and business relationships.

CRM systems use computer software to track and access information...

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